I'm a creative director with over a decade of experience in cultural marketing, specialising in fashion, music and lifestyle brands.

My favourite projects involve tapping into a brand's core values and communicating them to an audience by connecting with the cultural zeitgeist through creative talent.

I started out in editorial before working within insights and creative strategy which results in a holistic approach to my creative direction.

Alongside my vocational pursuits I'm co-founder of music and arts initiative Don't Be A Creep. We work closely with festivals and music venues to create safer, more inclusive spaces through creative campaigns.

Some of the agencies and companies I've worked for include:
Agencies: Highsnobiety, Protein, Depop, Boiler Room, Dazed Studio, Resident Advisor, Mixcloud, Futurimpose.
Clients: adidas Originals, Playstation, Ballantines, Nike, Gucci, Zegna, Replay Jeans, Under Armour, Hoka, Giorgio Armani.